Joe Theismann once said, “If you could find a way to bottle the Notre Dame spirit, you could light up the universe.”
Or you could sell it for $60 for a 3.4 oz bottle.
That’s what the Cloudbreak Group, a New York City-based marketing firm specializing in beauty products, is doing for the upcoming football season, according to a report from the Sports Business Journal. (Here’s a link to the christianpost.com report for people who aren’t subscribed to SBJ.)
This isn’t the first time a business has tried to capitalize on devotion to alma maters.
In 2009, Masik Collegiate Fragrance “bottled the essence of the college experience” in scents styled after Louisiana State, North Carolina and Penn State.
According to The Chicago Tribune article linked above, the fragrances varied based on the school’s colors, campus trees and flowers.
For example, eau de Penn State features blue cypress and cracked pepper vapor for men and white patchouli and vanilla for women. Louisiana State’s purple and gold palette is captured by notes of plum, golden bourbon and honey. North Carolina is not redolent of Michael Jordan (a Tar Heel alum), but an Old South combo of orange, jasmine and violet.
I’m not sure how to capture the Notre Dame spirit in the form of perfume – somehow shamrocks, gold flakes and incense don’t seem like an appealing combination – but apparently it’s happening for Texas A&M, too.
Any ideas of what they’ll call it?
I’m sticking with Te’o No. 5. Watch out, Coco Chanel.