More than 40 percent of the units have sold, it’s received recognition from RV trade publications and, following the demise of Carriage RV, the National Carriage Travel Club switched to EverGreen’s Lifestyle.
“These are phenomenal total retail numbers for the sale of a single branded product from just 18 months of its launch,” said Dymon Farrer, general manager of Lifestyle Luxury RV. “In my previous life as a full-time sales representative, I was happy to have a brand retail 15 to 20 percent off sales lots in one year. We are extremely pleased with the consumer response to the Lifestyle Luxury RV fifth wheels and so are our dealers,” Farrar said in the Middlebury company’s announcement of their success.
Last December, Lifestyle was recognized at the Recreation Vehicle Industry Association trade show in Louisville with awards from industry publications RV Business and RV Pro. That recognition led to a growing dealership network, according to the company.
Family owned La Mesa RV, with a dozen dealerships in four states,reported great success with the Lifestyle Luxury RV.
“The Lifestyle is doing well,” said family member Jason Kimbrell, head of towable sales for LaMesa. “Certain categories have exceeded expectations. I don’t think anyone thought there was the market for high-end fifth wheels like the Lifestyle.”
Kimbrell said, “It’s just a really well-built product. Lifestyle offers some unique features that no one else in the industry has.”
Kimbrell said it’s found a solid customer base. “This is definitely a niche product. It’s almost exclusively retirees. And a very large percentage of these buyers are full-timers. They are living out of the Lifestyle 12 months out of the year or using it as primary vacation home. And they just don’t park them, they travel.”
He also said, “We’ve been real happy with the product and the folks at EverGreen that build the Lifestyle. It’s a great company,” he said “They build a great product, they stand behind what they build. We are thrilled and honored to have the relationship we have with EverGreen.”
Owners of RVs from now-defunct Millersburg RV maker Carriage like what they’re seeing in Lifestyle, too, said Bucky Moree, president of the Carriage Travel Club.
“The members of the Carriage Travel Club are enthusiastic about the upcoming one-year anniversary of our affiliation with Lifestyle Luxury RV. This relationship has greatly benefitted both the travel club and Lifestyle Luxury RV. Our members are very appreciative of Lifestyle’s commitment to quality and design,” Moree said.
“A number of our members have purchased new Lifestyle fifth wheels to replace their older model Carriage trailers and are extremely happy with the quality Lifestyle builds into each of their luxury units. We, as potential new customers, are excited to learn Lifestyle is continuing to improve their floor plans and launch new products in the near future,” Moree said.