Photo via JoJo’s Facebook page of the Shipshewana location.
As Better World Books moves to Main Street and The Electric Brew moves across Washington Street, Goshen has room for another eatery.
And the owners of Jo Jo’s Pretzels are planning to open at 136 S. Main St., at the corner of Main and Washington.
Jo Jo’s is the second pretzel shop planning to open in the coming months in Goshen, with Ben’s Soft Pretzels planning a location.
Levi and Joanna King (in a photo from Facebook used with permission)
Levi and Joanna King opened JoJo’s in 1989 in Shipshewana. “For the last 20 years, I’ve been satisfied with one store in Shipshewana,” Levi said. But his four children are growing up and he’s looking at multiple stores now as being more possible.
In that time, Jo Jo’s has served a lot of pretzels. “Let’s just say over a million. That’d be safe,” he said. On a busy Shipshewana Flea Market day, the shop can sell 1,000 pretzels, he said.
“I’ve been looking at Goshen for quite a while,” Levi said. But he wasn’t happen with the locations that were available. When the corner spot opened, he was thrilled.
“Goshen just has an energy and buzz,” he said, crediting Goshen College and the mix of businesses downtown. There are a lot of people there on evenings and weekends – perhaps less than in Shipshewana on some days, but more steady year round.
King would like to be open by then too if he can. When the Brew is moved, King will put in counters and booths and building owner Dave Pottinger will have repainting completed.
King said he’s interested in developing more farm-to-table eating at their shop. He uses whole wheat flour from Greenfield Mills in Howe, Ind., but would like to do more of that kind of buying. They plan to service ice cream and will experience with new menu items, but he said he wants to fit into the culture of downtown Goshen and not infringe on the Brew or other businesses.
I think this will be a great fit for downtown and will do well. The Kings, who aren’t close relation to me, know how to make soft pretzels and run good businesses. And the addition in the heart of downtown will add another great option to the mix of food available.
(All photos in this post used with permission from Levi King.)